5 Reasons for Back of Business Card Photos
Designing business cards with a photo on the back is becoming a popular trend with Digital Room clients and I, for one, would like to say, “Death to the 1-sided business card!” Every business card you hand to a colleague, client or friend is a representation of who you are. Is one side really enough? If you’re thinking, “I really need a business card with more than just text on the backside!”, here are five reasons that you shouldn’t delay your order.
Printing Photos on the Back of Business Cards Rocks Because…
It communicates a marketing message. In a culture of short attention spans, a photo can convey many thoughts and feelings in a split second. In our example above, the image communicates comfort and relaxation for any prospective clients of our massage therapist. It would’ve been very difficult to convey that same marketing message and feeling with words alone!
It sets you apart in the stack. Most folks are still carrying around white cards with black text and a colorful logo. Your photo-back business cards are sure to stand out in a stack of “Plain Janes”. That small advantage can mean all the difference in a competitive environment.
It doesn’t cost you any more money. Printing a 2-sided business card is the same price no matter what you decide to put on your backside design. Simply design the front and upload a photo for your backside. The pros at Digital Room will crop the image to the right size.
It doesn’t take away from your text. When you mix images and text on a single side, it can look very nice. However, sometimes your images can distract the eye from the important words around them. Why risk confusing the eye? keep them separate to ensure maximum effectiveness.
It looks really cool. We think so.
See instant pricing on 2-sided business cards or 2-sided die-cut business cards. Call Toll Free (888) 888-4211 to Order By Phone!
Blog Post written by:
Sam Nam - Who's written 5 posts on the DigitalRoom.com Blog.
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January 21, 2010
Do you do international shipping? How much would it cost? I’m interested to do cards for my business.
January 28, 2010
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This post was mentioned on Twitter by elmeramos: http://blog.digitalroom.com/5-reasons-for-back-of-business-card-photos/...
February 14, 2010
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I wanted to twitt this but did not see the icon! twitter is one of the best ways to spread a message, quickly!