With highly-targeted door hanger advertising, you can increase awareness and participation in your church’s community efforts more efficiently and intelligently. To start spreading your message to a wider and more receptive audience, simply follow these 7 promotional church door hanger tips:

Church Door Hangers Advertising

1. Gather reliable resident information to decide on your distribution area and advertising strategy.

• If your church has a website, you can ask site visitors to take a short, anonymous survey; for example, you can inquire the general area they live in, whether they are of the same religious beliefs as your church, and what church activities and promotions would appeal to them.
• During church events like holiday celebrations or community outreach programs, you can leave an open guest list for participants to fill up so you can contact them in the future.
• Casually ask your regular churchgoers information about their neighborhoods, from whether door hanger advertising campaigns have worked there before to how much of the local population has the same religious affiliations your church does. Once you hear of a possible target neighborhood, investigate further on your own.

These are only a few examples of how your church can collect information to launch your door hanger advertising campaign the smart way. With your church’s unique resources and connections, I’m sure your community will be able to discover exceptional information-gathering strategies of your own.

2. Use large taglines and supporting content that calls to people.

Structure your information hierarchy in your church door hangers by varying the font size and weight for taglines and important information. If you don’t differentiate the more important content from the secondary ones, people who don’t want to read your door hangers all the way through will be confused about what to read first, and will likely end up not reading them at all.

Also make sure that all or most of the content in your door hangers will truly interest your customers and is wrapped up by good layout and design. For best results, test your door hanger designs with third parties and have them give you their honest evaluation of your door hanger advertising.

3. Make sure your door hangers are distributed properly.

You can distribute the door hangers yourself with volunteers’ help, or hire either a door hanger distribution company or simply some honest and able-bodied people to do it for you. In the case of the last option, you can pay these helpers by each street they distribute in to ensure that you’re covering as wide an area as possible. It also doesn’t hurt to have someone check the distribution routes and make sure your advertising plan is followed. Remember that door hangers have to be on the doorknobs to ensure their visibility!

4. Measure results by placing information only available in your door hangers.

Like the image example above, you can run a discounted or free coffee campaign exclusively with your door hangers so you can measure the effectiveness of that campaign. You can also offer to deliver benefits through online means, like your church’s website or social networking accounts, so people also become more aware of your online presence.

5. Put them out as frequently as you can!

The success or failure of your door hanger campaigns isn’t decided by just a single run. Keep trying out new strategies and measuring your results. Your church may discover new ways to appeal to different audiences in the process, as well as spread the word about your church and its efforts much further in the long run.

6. Partner with businesses whenever possible.

Collaborating with businesses who are eager to support your church’s promotional efforts can help you not only in funding, but also in the variety of offers you can present people with. They can also help you find more households to target from their customer/client lists, and assist you in future community efforts that will also involve your door hanger promotion.

7. Make sure your door hangers are printed on heavy card stock.

You wouldn’t want your door hangers to be swept by the wind even before your targets see them, do you?

Bonus tip: set up your door hanger advertising to a great start by investing in a door hanger printer that produces high-quality promotional printing at affordable prices. If you’d like to know more, check out the print products and instant price quotes we have to offer at Digital Room.com.

We hope this post helps you a good deal on getting started with your church door hanger advertising campaign. As always, if you have questions, related stories, or additional ideas you’d like to add to this post, we’d love to hear from you in the comments!