Back of Business Card Ideas

Tips

When I visited my optical shop just recently, I took a souvenir from their stack of business cards by the door and was pleasantly surprised that they’ve started printing eye care tips at the back. There were different kinds, too – some were for contact lens care, foods good for eye health, and so on.

In the same way, your custom business cards can have tips related to your business printed at the back. You can also target specific niches like my optical shop did. It’s a thoughtful gesture, and your customers might end up getting more than one kind because of it – and so have convenient spare cards to hand to their friends.

Calendar

Since many people have a need for pocket or wallet calendars, let your business card volunteer for the job. Not only does your business card escape the risk of ending up forgotten in your clients’ business card holders, but you can also clue them in on your business’s events with your calendar.

Appointment Reminders

Is your business very appointment-reliant? Spare yourself and your secretary the headaches from missed appointments by having appointment reminders at the back of your business cards printed. Your clients will have double the reasons to hang on to your cards, and won’t have to look all over the place for that hastily-scribbled appointment note.

Translation

Going back and forth between two countries or more? Instead of sticking to just English on your business card design, try printing translations at the back. The people you do business with in other countries will appreciate how you’ve tried to bridge the gap between your cultural differences. This could even lead to better business relationships.

Your business identity plays a vital role in the over-all presentation of your business. Having a well-established identity is an integral part of setting your business apart from all your competitors. Introducing your brand to the public is an essential part of your marketing strategy. Professional letterheads and envelopes are an effective way of establishing your brand identity for a lost cost. Your daily business correspondence will bear the marks, logos and colors that are associated with your brand.

What are the benefits you can get from having matching letterheads and envelopes?

First, matching letterheads and envelopes are an extension of your company’s image. A professional and chic design for your letterheads and envelopes will convey a positive image to potential partners and customers. Sending snail mail updates to your clients with matching letterheads and envelopes is a great way to let clients know that your company is a professional operation that values their business. Second, matching letterheads and envelopes also help you stand out from the pile of mail that your clients receive in their mailbox every day. A distinct letterhead and envelope design can increase response rates and promote active communication. Be sure to include your logo, website and other company information so your clients can easily get in touch with you.

Letterhead printing and envelope printing serve as a representation of who you are as a business, so you should be keen on all the details including the logo, contact information and even the printing company that will handle your order. DigitalRoom.com understands your need to have a well-established corporate identity in order to achieve a strong foundation for your business. So, they provide you with top-of-the-line letterhead and envelope printing that can represent your company in the most professional manner possible.

So exactly how do you prepare your digital image file for digital printing to get an accurate result?  Here’s a little background on digital printers to help you understand the steps better.

Printers use the image space consisting of cyan, magenta, yellow and key color black, collectively known as CMYK, while camera LCDs, monitors and other screens employ the red-green-blue or RGB color model.

If you submit your file to your local or online printer without converting RGB into CMYK, and your file was not evaluated, there will be color inaccuracies on your printouts.  Very specific hues are substituted with an equivalent but imprecise color version.

To convert, you can use your regular image-editing softwares.  For example, with raster-based Adobe Photoshop CS2, click on ‘Image’ then ‘Mode’, and check ‘CMYK color’.  Click OK to begin conversion.

If you are working on graphics, turning your file into CYMK is equally important.  When designing with your vector-based program, use the CMYK image space to have accurate colors in print.  If you already have a design and it’s in RGB, be sure to convert your file to CMYK.  Failure to adjust the color could result to poor printing quality.  However, do note that converting the image space can alter the hues of your image.

For Adobe Illustrator, Click on ‘File’ and then ‘Document Color Model’, and then choose ‘CMYK color’.

And when you’re scanning an image for printing, make sure that you set the mode to CMYK.  Also, use the highest possible resolution for your digital file — 300 dpi or better if your image and the scanner would allow it.