Brochure Folding

• Half Fold – Standard brochure fold

• Trifold – this is similar to the style of folding you might use when sending a letter.

• Z-Fold – Your brochure will open up like a Z, providing plenty of space for your designs and images

• Accordion fold – Similar to a Z fold. This makes your brochure open up like an accordion, giving you ample space to work with

How to decide

• Half Folds will be good to endorse a single program, you can have lengthy paragraphs and staff photos spread throughout the inside folds with your logo on the front and back covers.

• Trifolds are great if you anticipate leaving your brochure in a rack or on a counter. This way, customers can pick up your brochure and open it for information on specific programs or exercise equipment you may have in your gym.

• Z-Folds give you lots of space but in slim sections. This is great if you have a series of bullet points discussing the many aspects of your gym. For example, bullet points or a small table detailing your scheduled fitness classes would be great paired with an image on top of the text.

• Accordion folds allow you the opportunity to be more image conscious. With so much space to play with, use images of gym members in action, or small snapshot staff photos to highlight the best parts of your gym.

Where to Print

The Digital Room is equipped to meet your gym brochure printing needs. Our design professionals are standing by to upload and proof your brochure designs before you are ready to print them. We can even offer you assistance in the design preparation phases of your printing job. If you are considering building a brochure for your gym, take a moment to browse our brochure design templates, or call us at 866-266-5047!

FedEx Office – Marketing Analysis

• With unemployment nearing 10% in many urban areas, millions are searching for work and need resumes.
• FedEx is re-branding their formerly-FedEx-Kinko’s operations as FedEx Office and need press coverage to announce this.
• The cost of printing 25 resumes is estimated by this blogger (who works in the printing industry) to be between $1 and $3. This is based purely on speculation.
• FedEx has successfully branded it’s resume printing service and raised consumer awareness of their services.

Looking at these 4 points, this blogger would postulate that FedEx has created a genius marketing strategy. Although the cost of this marekting may not be paid off until the economy is able to rebound from this recession, the plausible expectations of future sales seems to justify such an expense.

Please take a moment to compare the poster printing prices of Digital Room and FedEx Office.

I mean the man has a pretty smile. He actually looks good. But the billboard will only make the onlookers focus on him and maybe jest about his features. His own photo was so big that you will no longer mind looking at which part of the ad did they put the contact number. I really don’t know what the ad is for because I didn’t have much time to look for the hidden tagline.

But there are good things about that billboard. The quality was okay. The material looked like a vinyl banner. It was maybe done by a good printing company through the latest digital process. It was placed on the right location. And he is known in this area so the product must also be good.

What was wrong with it? First of all, the design was bad. Why? I did not respond to it the way they want me to as a customer. Aside from the wrong decision of putting the popular surgeon’s face all over the vinyl banner, it didn’t have any Call to Action.

The Call to Action

Here’s a good piece about this concept that I read at About.com. You can integrate these ideas to your marketing tools, may it be postcards, catalogs, brochures or the large format ones like posters or what the surgeon had resorted to, vinyl banners.

What is the idea behind Call to Action? Simply put, it is how you engage your target market to act and do something, do exactly what you want them to do. Here are some of the better techniques on how to go about this.

1. Deadline. Most people love cramming. If you will present a very tempting offer and tell outright that such proposal will soon end, you will get your target market’s interest. If they want it, then they will do something before time runs out.

2. Price increase. Tell your audience that you are letting them have such products for their old prices during the duration of the promo. And after that, there will be a price increase. This will make them think that this is really the best time to avail such products.

3. Freebies. Who doesn’t love getting anything for free? This is an effective tool. Just make sure that you will be giving out items that will be worthy of your clients’ efforts.

Read the rest of the article for more interesting tips. As for quality printed materials that can contain all your good ideas for your ads plus your chosen Call to Action, Digital Room can do that for you. Check its web site to find what marketing tools fit your promo and, of course, your budget.