If you have a retail shop you can definitely benefit from custom sticker printing, but how can other businesses capitalize on this printing service? Today, we look at a few outside the box ideas for custom sticker printing that anyone can use.

Labels

The most obvious option is labeling your items. Labeling special clearance or sale tagged merchandise is a great way for your display to be eye catching and pop out to the patrons that frequent your store. Print your labels with bright colors, or on bright paper to really make those tags stick out from your other racks of merchandise.

Guide Stickers

Apple uses stickers in their stores to help clients understand where things are located. This is a simple technique any business can adapt. Got a sporting goods store? Use stickers of equipment, or banners depicting team sports gatherings that are symbolic of the item being sold. This will not only tell people where they are going, but also provide powerful visual reinforcement that puts your audience in the activity itself.

Menu Stickers

Many small businesses are crafted out of the food and beverage business. Make a list of your top selling items and place wall graphics to remind your customers of what is selling. For example, placing a sticker for a particular smoothie next to a pastry suggestion sells both items. You don’t have to have your full menu printed out; perhaps individual stickers on a roll will do the trick. The goal is to suggestion sell, not to kill the customer’s ability to make a decision.

Nametag Stickers

If you have a small gym similar to Curves, own a café where customers spend lots of time, or just a place people come to look around and have fun, nametag stickers are a clever way to encourage customer interaction, and identify your employees. This is pretty uncommon, and probably highly dependent on the mood your business wants to evoke, but encouraging interaction amongst your customers gives you a leg up. By providing a hang out spot for people, you encourage inevitable repeat business.

Floor Stickers

Ikea uses vinyl floor stickers to lead their customers through various displays in store. By providing simple stickers in the shape of footprints or on wooden flooring, Ikea has created an effective sales technique through suggestion selling. Things to include on your floor stickers might be: related products, suggestive display ideas, and small factoids about the products you carry. Customer’s love little tidbits of intriguing information like historical origins or famous people that have used the products they want to buy.

Window Stickers

H&R Block has an effective window sticker marketing campaign. By providing helpful tax saving tips on the outsides of their offices, H&R is able to bring in more foot traffic, especially during tax time. Window stickers that suggest aspects of your business to your client can be an effective way to get a passerby in your retail space. Once you have them there, only good customer service and a quality product can keep them there.

Stickers on Beverage Cups

A clear backed label wrapped around a plastic cup goes a long way in terms of brand awareness and brand management. If you have an iced beverage or smoothie, clear plastic cups will not only show off the delicious creations you produce, but also suggestion sell people when they see your customers enjoying your products.

Never underestimate the suggestion selling power of a sticker marketing campaign. Remember that you have a lot of options with the type of sticker that you print. Vinyl graphics are more durable, better for foot traffic, rolled stickers are good for windows and walls. Most stickers are no good for outdoors. If you need help figuring out which custom sticker you want to go with, give The Digital Room a call and our design professionals can help assess your job to figure out how you can get the best quality printing for the lowest price. Call today at 1-866-266-5047!