Custom Color Calendar Printing Ideas for Seasonal Businesses
February 22, 2010
Custom Color Calendar printing can go a long way if your business is seasonal. The nature of a seasonal business seems to demand that customers be conscious of certain times out of the year. With competition soaring, it’s important for localized businesses to get the word out quickly. Here are some great ways to start before your competition does.
Image courtesy of Flickr
Print out Important Dates
Having your own custom color calendar is a great way to incorporate a “save the date” marketing campaign. If you are a seasonal business, you will need your clients to remember you certain times of the year. By planning out your offers ahead of time, you can easily remind your potential clients of when your services might be most valuable to them.
Distribute at the Start of the Year
Get to the customer before your competition does by distributing your color calendars before the start of the year. You can begin with the list of clients you may have already built up, but if you are ready to take your marketing to the next level, The Digital Room can assist you in acquiring a larger list and can even assist in distribution. This small service is inexpensive compared to the benefits you can receive.
Use Seasonal Calendar Images
If your seasonal business involves lawn care, during the summer months you should place images that will help your customers paint a picture in their mind of what you can do for them. Pull from your own example photos or surf the internet for royalty free images that fit the mood your business is attempting to evoke.
Send Your Calendar effectively
Where are your clients most likely to require your services? If you service mostly businesses, distribute your material accordingly. This way you can be sure that the reminders of time go to the proper place. This small step can lead you to a much higher conversion rate since your potential customer would be reminded of your services constantly.
Offer Sponsorship on Your Calendar
By offering sponsorship on calendars, localized businesses can recoup some of their costs and create mutual benefits by offering cross promotion. It starts by asking local businesses in your area if they are interested in exposure. The Digital Room makes getting printing quotes simple, so figure out your expenses and work to get sponsorship to cover the costs. Lending a small space on your calendar could be beneficial, especially if the service you help advertise is related to your own.
Make Your Calendar Useful
Paying a little bit extra for a wall or poster calendar might be more useful when your clients fill in their own personal dates. If you give someone a calendar to refer back to, you build yourself a system for repeat advertising with just a small space to mark certain personal dates. Custom Calendar printing is a fantastic way for seasonal businesses to create reminders all year round.
When you are ready to print your custom color calendar design, trust in the Digital Room. The Digital Room offers poster calendars up to 27”x39”, Card calendars up to 11”x17”, and wall calendars up to 12”x12”. The Digital Room can even accommodate custom and bulk orders with significant discounts on offset printing. For assistance proofing and printing your custom color calendar, visit the Digital Room today or call us at 1-866-266-5047!
Richard Bashara - Who's written 8 posts on the DigitalRoom.com Blog.




