If you are trying to design for Gym brochures, you should pay attention not only to the text and image, but also be conscious of folding and scoring. With these simple pointers, you can be sure you will be able to piece together your Gym brochure from one of The Digital Room’s brochure templates, or from scratch.

Brochure Folding

• Half Fold – Standard brochure fold

• Trifold – this is similar to the style of folding you might use when sending a letter.

• Z-Fold – Your brochure will open up like a Z, providing plenty of space for your designs and images

• Accordion fold – Similar to a Z fold. This makes your brochure open up like an accordion, giving you ample space to work with

How to decide

• Half Folds will be good to endorse a single program, you can have lengthy paragraphs and staff photos spread throughout the inside folds with your logo on the front and back covers.

• Trifolds are great if you anticipate leaving your brochure in a rack or on a counter. This way, customers can pick up your brochure and open it for information on specific programs or exercise equipment you may have in your gym.

• Z-Folds give you lots of space but in slim sections. This is great if you have a series of bullet points discussing the many aspects of your gym. For example, bullet points or a small table detailing your scheduled fitness classes would be great paired with an image on top of the text.

• Accordion folds allow you the opportunity to be more image conscious. With so much space to play with, use images of gym members in action, or small snapshot staff photos to highlight the best parts of your gym.

Where to Print

The Digital Room is equipped to meet your gym brochure printing needs. Our design professionals are standing by to upload and proof your brochure designs before you are ready to print them. We can even offer you assistance in the design preparation phases of your printing job. If you are considering building a brochure for your gym, take a moment to browse our brochure design templates, or call us at 866-266-5047!