Music events tend to attract more people naturally as music is one of the world’s universal languages; but that doesn’t mean you can relax on the ticket printing just yet. That humble, perforated, rectangular piece of card holds in it more possibilities to attract attendees than what initially meets the eye! Check out these 7 ways you can maximize your music event tickets’ potential to your advantage:

Music Event Tickets: Custom Printing Usage and Possibilities

Themed Tickets

Cover all your bases by extending your event promotional campaign to your tickets! Even if you’ve used all the other recommended promotional printing materials, you never know if you’ve missed someone who won’t hear of the event except through a friend who’s already bought a ticket. Make sure your ticket design reflects the nature of the event and fits in with the rest of your promotional campaign.

Media Passes

Mass media is your best friend when it comes to promoting your music event. If you can interest their representatives in special media passes, you’ve guaranteed your event wide exposure and extensive media promotion. Some privileges media reps will greatly appreciate (and which you can add in their tickets’ copy) are front seat reservations, photo and video privileges, backstage passes for interviews, and free food and drinks.

Staff/Volunteer Passes

Events require a lot of preparation, and doing the dirty work behind the scenes can be a thankless job. You can still make sure your event team will show up to work and do it happily, though, if you produce special tickets that entitle them to unique backstage privileges. This idea can also save your staff a lot of confusion if the team is so big, they can’t distinguish a fellow teammate from a gatecrasher except from what’s on their ticket pass!

Unique numbering on these tickets also guarantees that the person is a part of the staff like he says he is, and not just someone who borrowed an ID pass from a friend.

Backstage Passes

If you’re holding a contest promo for your music event or simply want to favor organizations you’ve collaborated with in the past, a backstage pass is one surefire way to catch people’s attention. If your music event has several artists scheduled to perform, you can customize these backstage passes further so you can control which artists these tickets’ recipients have access to.

Multi-day Passes

If your music event has a multi-day schedule, you can sell multi-day tickets at premium prices for both your team’s and any avid fans’ convenience. Additionally, you can hand out free multi-day passes to a limited number of your team’s friends or acquaintances; through this you can not only ensure that your team is looked after, but the lucky recipients can also enthusiastically spread word to their acquaintances about each of your music event days’ offerings and developments.

Sponsor Advertising/Coupons

Do your sponsor and your print job a favor; use your music event tickets’ back sides for sponsor advertising! This idea will be doubly beneficial for your team and your sponsor’s if they want to launch a coupon promo during the event. By making your event tickets act as proofs of purchase and special coupons at the same time, you guarantee that attendees won’t lose their tickets for the world.

Raffles and Door Prizes

No matter how entertaining your music event is, guests will still find reasons to leave before seeing all the performance numbers. Convince them to stay a little longer or even throughout the event with raffles and door prizes! Order your event tickets with perforations and sequential numbering so you can use the stubs to select and announce winners. Also make sure, if you’re selling more than one kind of event ticket, that they can be clearly differentiated from one another through varying colors or copy.

Lastly, make sure you print event tickets, as well as the rest of your promotional printing campaign, with a printer that offers high-quality printing, great prices, reliable turnarounds, and genuine customer service. To find out how that can significantly reduce your event management worries, experience it for yourself at Digital Room.com today!