You can innovate on your postcard design and give your recipients new reasons to pay attention, like with recipe postcard designs. Given how postcards are such a versatile medium, your only limit is your imagination! Here are five ideas you can use to breathe new life in your postcard design and marketing campaign using this potentially delicious idea:

Recipe Postcards for Marketing

1. Real estate

The first time I’ve seen recipe postcards being used for marketing was actually through real estate; you can say that it was the inspiration for this post.

Brandon Cornett, the author of Real Estate Postcard Marketing, explains how this works in one of his articles: a real estate agent will send recipe postcards to his audience, in the hopes that his recipients will like the recipe – or the thought behind it – so much that they’ll dial the agent up and ask for his business.

I’ll have to agree with Cornett that it’s a bit of a stretch, but then you never know if someone else can come up with a twist to this idea to make it truly work.

For instance, if an agent knows a significant amount of potential buyers who are most interested in the quality of a property’s kitchen, he can reasonably draw the conclusion that they would be interested in cooking and recipe postcards. He could then try to curry their favor by sending these postcards – as long as these are professionally done and are of enough quality to please his target audience.

2. Chefs, culinary schools, and recipe books

Chefs and cooking experts can send postcards of their unique recipes to advertise their expertise to prospective employers.

When culinary schools are looking for new students, they can contact attendees of their yearly events, like expos and contests, and send them delectable recipe postcards that are both useful and an additional attraction for prospects to enroll.

Recipe postcard promotion can also significantly help the sales of a recipe book with the right targeting, especially if it is published independently. If possible, these postcards can also act as discount coupons upon purchase; an author or publisher can also limit the number of people who can benefit from this promo by setting a deadline, or setting a limit to the number of people who can benefit of the discount with the postcards.

3. Restaurants, cafés, and other food establishments

If you’re launching a new food establishment in the neighborhood, you can increase the chances that the launch will be a success by sending recipe postcards to the residents in the area. Not only do you have better chances of attracting your recipients’ attention because of the usefulness of your recipe postcard, but you’d also be giving them an idea of what kind of food you serve, strongly establishing your business identity.

4. Cooking utensils and equipment

If you’re selling these, why not give your customers ideas on what to do with them? Ikea has already acted on this idea in a similar and beautifully creative way in one of their ad campaigns here.

5. Hotels, travel agencies, and similar businesses targeting tourists

Travel agencies can attract people to their featured destinations by sending recipe postcards of these places’ exotic dishes. If hotels serve uncommon dishes, they can divulge some of these dishes’ recipes in promotional recipe postcards and make their recipients literally hungry to know more!

I hope this post gives you useful and practical ideas on how recipe postcards can be effective promotion tools. If you have any feedback you’d like to share, please share it with us and the rest of the readers in the comments! As for high-quality and reliable business postcard printing, check out the options we’ve got for you at Digital Room.com.