Three Tips for Better Catalog Copy
August 17, 2009
Make your catalog printing worth every cent. Use captivating copy that will build customer value for your business. The tone of your writing should be informational while maintaining professionalism. We’ll go into detail on how you can do exactly that below.
Catalog Copywriting Tips
Know your audience so you can speak their language. Research your client’s demographics. Find out their age, income, and lifestyle. Once you know these factors, you can speak to your target audience appropriately. Be casual yet professional, and most importantly, easy to understand.
Bring Your Catalog to Life
Use verbs. Action words animate your printed catalog copy to give it life. Avoid passive sentences. Your company is the authority on what you do, make sure your reader knows that. However, dull copy that reads like a user manual is an easy way to lose readers fast.
Communicate a Benefit
Most people skim through promotional materials like catalogs. Catch their attention by communicating the benefits of using your services. Offer a convenience, solve a problem, improve their lifestyle, or address a concern. Think about what’s important to your reader, and talk about how your services value those concerns.
To make sure that your custom catalog copy sells, having a third party proof your writing will help you improve the quality. An objective point of view will help you identify problem areas, which will save you additional printing costs for errors found too late.
Jennifer Silverman - Who's written 55 posts on the DigitalRoom.com Blog.