Your postcards have about two seconds to get their message across before they end up in the trash bin; your postcard marketing results ride heavily on your layout design. To avoid wasting money on postcards that won’t click, here are three design guidelines for postcard marketing that works.

Market Your Postcards with Attention-Grabbing Designs

A Clear Message

Ditch the long-winded sales pitch. You need to catch your recipients’ attention and make them curious enough to get back with you for more info. Forget the glam and the flash most people associate with advertising. Your recipients get exposed to these kinds of messages every day.

Stick with short, direct message that looks and feels like a friend sent the postcard. This way more people will be willing to hear you out.

Lots of Space

An overly busy or cluttered design will confuse and tire people out. Make understanding your postcard design easy for your recipients. Leave lots of space on your design so they can focus on your message.

Simplicity is the best way to go when catching people’s attention. By the time two seconds have passed, your recipients already know if they’re interested in your business.

Logo and Contact Info

Now that you’ve managed to capture your recipients’ attention, don’t let them go by making your logo or contact information unreadable. Place your business identity and your trunk line or website so they’re easy to see like your message.

Most importantly, double-check your information. Don’t let any misprints lay your postcard design printing to waste.