Official Digital Room Blog - Inspiration for Digital Art & Print Design

Use Booklets as Passes to Your Events

July 7, 2009

Marketing Ideas

Maybe you’re organizing a family event where you’re also inviting relatives you didn’t know you had before. Or maybe it’s a business-related event where you’re inviting complete strangers to join in. Whatever the case is, catalog booklet prints can help you gather the people ‘round. Here are some ideas how.

Make Booklets Work the Crowds for Your Events

Promotional

Booklets give you more space to talk about your event than flyers. You can design and print them so that they’re naturally attention grabbing on their own. Whether people are interested or not, the promising amount of info in your digital catalog booklets will tempt them to at least flip through the inside pages a bit.

Program

Making the event booklet work as an invitation and event program works well in a number of ways:

  • People will think twice about ignoring your materials because they’re harder to throw away than flyers or other one-pagers;
  • They can make plans according to the timetable on your event so they can at least stop by if they have to go somewhere else after;
  • This encourages them not to lose your booklet when it’s time for them to show up at the event; and
  • You don’t have to worry about distributing event programs when the event is actually starting to happen.

Souvenirs

Save time and money from buying trinkets by making the booklets the event’s souvenirs. If the event becomes truly memorable, a booklet catalog print will give your guests a lot more to remember by than trinkets that can become anonymous with time.

Blog Post written by:

Jennifer Silverman - Who's written 55 posts on the DigitalRoom.com Blog.

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