For the promoter running a weekly night or the band playing a bi-weekly gig around town, short run postcards can be an effective and affordable promotion tool. Here’s why:

Benefits of Short Run Postcards

You Can Customize for Each Event

This is definitely the biggest selling point of short run postcards. Instead of printing a thousand generic postcards intended to last you a month or two, you can do a much smaller run with each one specific to every event.

In other words, you can actually advertise what’s happening that week or at that particular show instead of depending on nonspecific postcards. That means each week or each month, you’ve got color postcards that are current and event-specific.

You Will Save Money

Short run postcards may cost slightly more per unit, but not by much. Because we do most of our short runs on high-end digital printers, the setup costs are much lower than what you’ll find with traditional offset printing.

Also, because we print in quantities starting as low as 50 (and quantities as low as 1 unit coming soon), you only print the number of postcards you need. Meaning you only pay for the number of custom postcards you need.

It’s “Greener”

Short run postcards may save you money, but they also save resources. By not over-printing, you’re not wasting paper, ink, or energy.

For more information on our quantities, sizes, and paper stock, please visit Digital Room today.